Pulse
Nike · 2026
Play Reel
A motion design system for Nike's global campaign — kinetic typography meets athletic data.
Pulse is a 90-second motion design piece created for Nike's global "Data is Power" campaign. The brief called for a visual language that could translate raw athletic performance data — heart rate, split times, VO2 max — into something emotionally resonant. We developed a kinetic typography system where numbers breathe, pulse, and collide in sync with an original percussive score, creating a piece that feels less like an infographic and more like a heartbeat.
Concept
2 weeks
Moodboards, styleframes, motion tests, agency approval.
Design System
3 weeks
Typography system, color palette, grid architecture.
Animation
6 weeks
Frame-by-frame animation, data integration, sync to score.
Revisions
2 weeks
Client feedback rounds, refinements, final approval.
Delivery
1 week
Broadcast, digital, and social format exports.
